MAKING AN IMPRESSION THROUGH INNOVATION

Ethicon Biosurgery India entrusted BOOST with the responsibility of organising the company’s very first conference for 500 surgeons. It was an opportunity for all of the Legacy brands of the company to come together under one roof & showcase their products to the right audience.

Each brand was given a different style and tone of voice depending on the brand communication. Personalised Interactive Floor Projection, Holographic 3D Imaging, Life Size Product Strength Models, Displays of Bleeding Management & Live Demo on Suture Implanting to multiple live conference venues were flawlessly implemented for the project.

This Innovation Symposium was aimed not only to help doctors understand the company’s products better, but also understand how the consumer thinks & researches online, for which the research presentation was presented by Google Industry Head – Dhruv Dhawan